D8.5 Messages for Clear and compelling communication during crises management

The design and use of messaging in CBRN crisis communications is an underdeveloped area of both academic and practitioner discourses. This deliverable synthesises the extant academic and practitioner literatures to provide a range of best practice recommendations for messaging strategies in the context of a CBRN crisis, how pre-existing gold-standard message templates are constructed, and how best practices in social media crisis communication can be used to adapt these templates.