Hybrid Media, Hybrid War: the New Challenges of Crisis Communication

This article has been submitted to the Journal of Public Relations for publication


Recent concerns about dis- and mis-information have tended to be problematized in relation to formal political processes. In this article, we suggest that there is reason for concern in relation to the expansion of these issues to other areas. Using a case study of a chemical incident in the UK, we consider how dis- and mis- information patterns might disrupt and damage the harm reduction goals of crisis communication in the immediate aftermath of a CBRN crisis. The findings are discussed in relation to two features of the contemporary crisis communications environment – hybrid media and hybrid threats – that practitioners must consider in their messaging and monitoring activities.

Robert Dover